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KleanColor pigment-rich American Eyedol Wet/Dry Baked Shadow has the intensity of colors that can satisfy any color junkies ultimate craving. Try i...
View full detailsJust when you thought eye shadow couldn’t be any bolder, NYX does it again! This lightweight eye color really packs in the pigments. Our uniquely d...
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High-pigmentation and pearl-density create a unique, satiny texture that lasts and lasts. A versatile collection of classic and trend shades can be...
View full detailsYou've met Matt(e), now it's time to Meet Matt(e) Nudenude eyeshadows that is. Because size matt(e)rs, there are nine larger Matt(e)s showing their...
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Cast a spell with The Spell Book Smooth and Blendable Eyeshadow. Tap into your spiritual beauty with shimmers and bewitching dark hues, formulated...
View full detailsThe Iced Pigment Powder from L.A. Colors are highly pigmented powders with a bold, frosted metallic finish. The long lasting formula features build...
View full detailsThis gorgeously rich palette will amp up the luminosity volume to new levels. Drape your lids in six complementary, uniquely color-matched palettes...
View full detailsLet us take you on a trip into the vibrant world of EDM Vibrant Eyeshadow! Use each individual palette to create a color themed look, or collect t...
View full detailsLip Gloss Infused With Ginseng These lip glosses feature a wide range of shades that make a statement without saying a word. "Smart-mouthed" takes ...
View full detailsSparkle & Shine Loose Glitter allows you to add a fun, glamorous and bold look of sparkle to any eye shadow look. Use after applying Sparkle &a...
View full detailsOutshine them all with our crystalized glitters, available in 18 eye catching shades that are sure to leave a lasting impression. Our glitters are ...
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VIBRANT COLORS CREATE A MULTITUDE OF LOOKS DUAL ENDED APPLICATORAn all-in-one palette with 18 matte and shimmer shadows to contour, define and cr...
View full detailsColor Icon 5-Pan Palette features a completely vegan, richly pigmented, and buttery-smooth formula in matte, satin, shimmer, and glitter finishes. ...
View full detailsJ.Cat Beauty Pris-metal Eye Mousse offers maximum metallic foil effect that creates unique look. Let the holographic metal shimmer do the magic on ...
View full detailsRude is taking you back in time to the days of rebellious glamour! Join the fun, cut a rug, and jazz up your eyes in these festive shimmers and smo...
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Our first 12 shade collection curated to create infinite looks with bold beiges, sultry sands, brazen bronzes, and over the top taupes.Net Wt. 0.34...
View full detailsFull-on color. Endless possibilities. Powered by four pigment-packed eyeshadows, our new Full Throttle Shadow Palettes allow you to create unlimite...
View full detailsEye contour palette with duo applicator. A mix of high-shimmer and matte shades, perfect for sculpting, shading and defining. Rich, intense, long-l...
View full detailsMaster your own NYC moment with a collection of perfectly curated eyeshadow shades.Net Wt: 0.14 oz. / 4 g
Multidimensional and light as air, this velvety baked formula wears all day long. Shimmery marbling tri-color eye shadow really packs in the pigmen...
View full detailsNEW Color Icon 10-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finish...
View full detailsFrom the Boudoir collection comes the Boudoir Shadows highlight palette from Beauty Creations. Comes in nine shades to help give you that perfect g...
View full detailsVIBRANT COLORSCREATE A MULTITUDE OF LOOKSDUAL ENDED APPLICATOR An all-in-one palette with 16 matte and shimmer shadows to contour, define and creat...
View full detailsMeet Matt(e) Ador, the all new matte shadow palette from theBalm Cosmetics. This eye catcher is both dra-matt(e)-ic and romantic! Fall matte-ly in ...
View full detailsWhat is it: Lightly pigmented blush and highlighter duos to enhance your natural glow on the go. Why we love: Creamy, blendable color Mix of matte...
View full detailsArdell Individuals Knotfree Combo Black Designed for versatile usage, perfect for various occasions. Knot-free for a seamless look. Hig...
View full detailsBrand: Ardell Product: Ardell Natlash Demi Wispies Brown Category: False Eyelashes Product Description The Ardell Nat...
View full details30 shimmer and metallic loose shadows each packaged in mini jars. The Loose Pearl Powder made with super finely-milled mineral powders provides hi...
View full detailsAre you feeling fancy, flirty, frisky, or feisty? Four Personality Palettes each offer 10 coordinated shades to help create a look for every occasi...
View full detailsArdell Natural Accent Lash 318 Features: Lightweight and reusable Easy to apply and remove Offers natural look, adding just the pe...
View full detailsArdell Double Up 206 Product Highlights: Enhanced volume and thickness Intricately designed for intense fullness Revolutionary false eyela...
View full detailsHigh-quality false eyelashes Comfortable and easy to apply Durable and reusable Perfect for any occasion Produces a bold, dramatic loo...
View full detailsColor description: Neon Purple. Fluorescent Purple.Add excitement to boring makeup with our amazing neon pigments. Fluorescent neon pigment makeup ...
View full detailsColor description: Baked shimmer with rich pigment. Golden beige.Totally Baked Eyeshadow in a hi-pigment shimmer finish. From neutral hue to extrem...
View full detailsColor description: Neon Yellow. Fluorescent Yellow.Add excitement to boring makeup with our amazing neon pigments. Fluorescent neon pigment makeup ...
View full detailsColor description: Neon Pink. Fluorescent Pink.Add excitement to boring makeup with our amazing neon pigments. Fluorescent neon pigment makeup is b...
View full detailsColor description: Neon Blue. Fluorescent Blue.Add excitement to boring makeup with our amazing neon pigments. Fluorescent neon pigment makeup is b...
View full detailsColor description: Neon Orange. Fluorescent Orange.Add excitement to boring makeup with our amazing neon pigments. Fluorescent neon pigment makeup ...
View full detailsColor description: Baked shimmer with rich pigment. Olive brown. Totally Baked Eyeshadow in a hi-pigment shimmer finish. From neutral hue to extrem...
View full detailsColor description: Neon Green. Fluorescent Green.Add excitement to boring makeup with our amazing neon pigments. Fluorescent neon pigment makeup is...
View full detailsColor description: Baked shimmer with rich pigment. Silver.Totally Baked Eyeshadow in a hi-pigment shimmer finish. From neutral hue to extreme colo...
View full detailsColor description: Baked shimmer with rich pigment. Mermaid green. Totally Baked Eyeshadow in a hi-pigment shimmer finish. From neutral hue to extr...
View full detailsColor description: Baked shimmer with rich pigment. Violet.Totally Baked Eyeshadow in a hi-pigment shimmer finish. From neutral hue to extreme colo...
View full detailsColor description: Baked shimmer with rich pigment. Gunmetal grey. Totally Baked Eyeshadow in a hi-pigment shimmer finish. From neutral hue to extr...
View full detailsColor description: Baked shimmer with rich pigment. Copper.Totally Baked Eyeshadow in a hi-pigment shimmer finish. From neutral hue to extreme colo...
View full detailsColor description: Baked shimmer with rich pigment. Fuchsia. Totally Baked Eyeshadow in a hi-pigment shimmer finish. From neutral hue to extreme co...
View full detailsColor description: Iridescent bright pink. Medusa's Make-Up Glittergasm glitter powders are truly like galaxy dust! This cosmetic grade mix of micr...
View full detailsColor description: Holographic bright silver. Medusa's Make-Up Glittergasm glitter powders are truly like galaxy dust! This cosmetic grade mix of m...
View full detailsThe eye area is one of the most delicate, expressive, and attention-grabbing features of the face. From eye makeup products like eyeshadows, mascaras, and eyeliners to eye care essentials like serums, creams, and treatments, the right products can enhance beauty, reduce signs of fatigue, and maintain youthful-looking eyes.
Our Eye Collection includes a wide range of beauty and skincare products tailored for every need. Whether you're looking for bold makeup to enhance your look or nourishing treatments to keep your under-eye area hydrated and youthful, our collection has everything you need.
This guide explores the different types of eye products, their benefits, how to use them, and how to build an effective eye care and beauty routine.
Eyeshadows come in various formulas, finishes, and colors, allowing you to create different looks, from natural to dramatic.
✔ Powder Eyeshadows – The most common type, available in matte, shimmer, metallic, and glitter finishes.
✔ Cream Eyeshadows – Smooth, long-wearing formulas that blend easily and provide high pigment.
✔ Liquid Eyeshadows – Lightweight and long-lasting, perfect for bold and metallic looks.
✔ Stick Eyeshadows – Easy-to-use, travel-friendly options for quick application.
✅ Best for: Enhancing and defining the eyes with color and dimension.
Eyeliners define the eyes and create different shapes to make them appear larger, sharper, or more dramatic.
✔ Pencil Eyeliners – Easy to apply, great for smudging and creating soft looks.
✔ Liquid Eyeliners – Best for precise and sharp lines, perfect for winged liner.
✔ Gel Eyeliners – Highly pigmented and long-lasting, often used for bold looks.
✔ Kohl Eyeliners – Soft and creamy, ideal for creating smoky eyes.
✅ Best for: Adding definition, depth, and enhancing eye shape.
Mascara enhances the length, volume, and curl of eyelashes, making eyes look bigger and more defined.
✔ Lengthening Mascara – Extends and separates lashes for a longer appearance.
✔ Volumizing Mascara – Adds fullness and density to lashes.
✔ Waterproof Mascara – Long-wearing and smudge-proof, ideal for all-day wear.
✔ Curling Mascara – Lifts and curls lashes for a more open-eye effect.
✅ Best for: Making eyelashes look fuller, longer, and more dramatic.
Perfectly shaped eyebrows frame the eyes and enhance facial symmetry.
✔ Eyebrow Pencils – Define and fill in sparse areas for a natural look.
✔ Eyebrow Pomades – Create bold, sculpted brows with long-lasting color.
✔ Eyebrow Gels – Set brows in place and add volume.
✔ Eyebrow Powders – Fill in brows softly for a fuller appearance.
✅ Best for: Enhancing and shaping eyebrows to complement eye makeup.
For a more dramatic and glamorous look, false eyelashes add volume and length.
✔ Strip Lashes – Reusable and available in various styles, from natural to dramatic.
✔ Individual Lashes – Customizable, allowing for a more natural appearance.
✔ Magnetic Lashes – Easy to apply without glue, using magnetic eyeliner.
✔ Lash Serums – Promote natural eyelash growth and strengthen lashes.
✅ Best for: Adding volume and length to natural lashes for a striking look.
The skin around the eyes is thin and delicate, making it prone to dark circles, fine lines, and puffiness.
✔ Hydrating Eye Creams – Provide deep moisture to prevent dryness.
✔ Anti-Aging Eye Serums – Contain retinol, peptides, or hyaluronic acid to reduce fine lines.
✔ Brightening Eye Creams – Reduce dark circles with ingredients like vitamin C and caffeine.
✔ Cooling Eye Gels – Refresh and de-puff tired eyes.
✅ Best for: Preventing aging, keeping the eye area hydrated, and reducing puffiness.
Under-eye masks provide intensive hydration and treatment for tired, dull, or aging eyes.
✔ Collagen Eye Masks – Help firm and plump the skin.
✔ Gold and Hydrogel Eye Patches – Instantly brighten and depuff the under-eye area.
✔ Caffeine Eye Patches – Reduce dark circles and improve circulation.
✅ Best for: Revitalizing tired eyes and reducing under-eye concerns.
Proper removal of eye makeup prevents irritation and premature aging.
✔ Oil-Based Makeup Removers – Ideal for waterproof mascara and eyeliner.
✔ Micellar Water – Gentle yet effective, suitable for sensitive eyes.
✔ Balm and Cream Removers – Melt away makeup without drying out the skin.
✅ Best for: Keeping the eye area clean while maintaining hydration.
Sun exposure accelerates wrinkles, pigmentation, and skin damage around the eyes.
✔ Sunglasses with UV Protection – Shield eyes from sun exposure and prevent fine lines.
✔ SPF Eye Creams – Protect delicate skin from harmful UV rays.
✅ Best for: Preventing premature aging and sun damage.
✔ Apply a hydrating eye cream or serum before applying makeup.
✔ Use an eye primer to ensure smooth makeup application.
✔ Choose a neutral eyeshadow for a natural look or bold colors for drama.
✔ Apply eyeliner and mascara to define and highlight the eyes.
✔ Use eyebrow products to complete and frame the face.
✔ Use a gentle, oil-based remover or micellar water to cleanse without irritation.
✔ Apply an anti-aging eye serum or overnight mask for repair and hydration.
Concern | Recommended Product |
---|---|
Dark circles | Brightening eye cream, caffeine patches |
Fine lines | Anti-aging eye serums, retinol eye cream |
Puffy eyes | Cooling eye gels, hydrogel patches |
Sensitive eyes | Hypoallergenic makeup remover, fragrance-free eye cream |
Tired, dull eyes | Vitamin C eye cream, collagen eye masks |
Choosing the right products ensures healthy, youthful, and radiant eyes.
✔ Wide Range of Products – From makeup to skincare, catering to all needs.
✔ High-Quality Ingredients – Free from harsh chemicals and safe for sensitive skin.
✔ Dermatologist-Tested – Ensuring safety and effectiveness.
✔ Long-Lasting and High-Performance Formulas – For all-day beauty and care.
Our collection is designed to enhance your eyes while keeping them nourished and protected.
Taking care of the eyes is essential for maintaining a youthful, refreshed, and radiant look. Whether you want to create bold, dramatic makeup looks or focus on hydration, anti-aging, and protection, choosing the right products makes all the difference.
Explore our Eye Collection today and discover the best products for your eye beauty and care needs
Many people unknowingly make mistakes when applying eye makeup or taking care of the delicate eye area. Avoiding these common mistakes can prevent irritation, premature aging, and other eye-related concerns.
Eyelashes and eyebrows play a crucial role in framing the eyes and enhancing facial features. Proper care ensures they remain full, healthy, and strong.
✔ Use an eyelash serum with biotin or peptides to promote growth and thickness.
✔ Avoid pulling or rubbing lashes, which can cause breakage.
✔ Remove mascara gently using an oil-based cleanser.
✔ Consider using castor oil as a natural lash conditioner.
✔ Trim and shape brows according to face shape.
✔ Use an eyebrow growth serum for sparse brows.
✔ Avoid over-plucking, as repeated removal can lead to permanent thinning.
✔ Apply a brow gel or wax to keep brows in place throughout the day.
Selecting the right eyeshadow shades can make your eyes stand out beautifully.
Eye Color | Best Eyeshadow Shades |
---|---|
Brown Eyes | Gold, bronze, plum, green, warm browns |
Blue Eyes | Copper, peach, terracotta, champagne |
Green Eyes | Burgundy, purple, warm brown, gold |
Hazel Eyes | Earthy greens, bronze, chocolate brown |
Gray Eyes | Silver, cool blue, taupe, soft pink |
For a bold look, try contrasting shades; for a natural look, stick with neutral tones.
Before bedtime, following a proper eye care routine helps prevent dark circles, puffiness, and fine lines.
✔ Use a gentle eye makeup remover to dissolve mascara, eyeliner, and eyeshadow.
✔ Avoid rubbing the delicate eye area to prevent wrinkles.
✔ Choose a serum with hyaluronic acid for hydration or retinol for anti-aging.
✔ Use your ring finger to gently pat the serum into the skin.
✔ A rich moisturizing eye cream can prevent dryness and fine lines overnight.
✔ Look for ingredients like peptides, vitamin C, and caffeine.
✔ Overnight masks help intensely hydrate and repair the under-eye area.
✔ Apply a small amount and leave it on while you sleep.
Eye beauty and skincare are constantly evolving, with new technologies and ingredients emerging to provide better results.
✔ More brands are developing cruelty-free, paraben-free, and organic eye makeup.
✔ Vegan formulas use plant-based waxes and oils instead of animal-derived ingredients.
✔ Lamination treatments give brows and lashes a lifted, fuller appearance.
✔ A great alternative to microblading and lash extensions.
✔ Red light therapy is used to stimulate collagen and reduce fine lines.
✔ Helps minimize dark circles and puffiness over time.
✔ New 2-in-1 products combine makeup with skincare benefits.
✔ Examples include mascaras with lash serum and eyeshadow infused with hydrating oils.
✔ Diverse Range of Products – Covering eye makeup, skincare, and treatments.
✔ High-Quality Ingredients – Safe, effective, and dermatologist-approved.
✔ Innovative Formulas – Includes hydrating, anti-aging, and multi-functional options.
✔ For All Skin Types – Suitable for sensitive eyes and contact lens wearers.
✔ Cruelty-Free and Sustainable – Ethically made with responsible sourcing.
Our eye collection is designed to enhance, protect, and nourish the eyes for radiant and youthful beauty.
The eyes are the focal point of the face, and taking care of them enhances natural beauty while preventing premature aging. Whether you want dramatic, bold eye makeup looks or gentle hydration and nourishment, our Eye Collection has everything you need.
By choosing high-quality eye products and following a proper routine, you can keep your eyes looking youthful, refreshed, and stunning every day.
Discover our Eye Collection today and transform your eye care and beauty routine
The skin around the eyes is thinner and more delicate than the rest of the face, making it more prone to dryness, wrinkles, puffiness, and dark circles. Proper eye care helps keep the skin hydrated, smooth, and protected from premature aging.
Eye cream should be applied twice daily, in the morning and evening. In the morning, use an eye cream with SPF or antioxidants to protect against environmental damage. At night, choose a hydrating or anti-aging formula to repair and nourish the skin while you sleep.
The best eye creams contain:
Dark circles can be caused by lack of sleep, genetics, dehydration, or poor circulation. To reduce them:
To prevent fine lines and crow’s feet:
Puffy eyes are often caused by fluid retention, lack of sleep, allergies, or aging. To reduce puffiness:
The skin around the eyes is fragile, so removing makeup gently is essential.
No, face creams are often too heavy for the delicate eye area and may cause irritation or milia (tiny white bumps). Always use a specific eye cream formulated for the sensitive skin around the eyes.
For longer and fuller eyelashes:
There are different types of mascara for various lash goals:
To achieve the best eyebrow shape:
To promote eyebrow growth:
To prevent eyeshadow creasing or fading:
To create the illusion of larger eyes:
If you experience eye irritation:
Yes, hydrating eye masks can be used daily if they contain gentle ingredients like hyaluronic acid, aloe vera, or peptides. However, treatments with retinol or strong exfoliants should be used only 2-3 times per week.
Cooling eye rollers help:
Use a refrigerated roller for best results.
To prevent digital eye strain and dryness: