Proraso "Classic" Proraso Pre Shave Cream 100Ml White
Proraso "Classic" Pre Shave Cream White is a 100ml tube from the sensitive-skin family, made for faces that turn red, itch or break out after a shave. Applied to damp skin before the lather goes on, it softens the beard and lays down a protective cushion so the blade travels instead of scraping. It is the right starting point for anyone shaving daily, shaving a sensitive neck, or coming back to wet shaving after giving up on it because of irritation.
Proraso is a Florentine grooming house from the Ludovico Martelli family workshop, in production since 1908 and a fixture behind Italian barber chairs ever since. The range is organised into colour-coded families so a whole routine can be matched to one scent and one skin need: White for sensitive skin, Red for coarse, wiry beards, Green for the cooling classic shave.